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Latest Posts Under: Social Media

Smartphone and social technologies have given customers immense power. The ability to find information in seconds puts them in control of their own experience, and this trend has made it essential for marketers to rethink their customer engagement for effective implementation of Brand Marketing Strategy. In order to build brand engagement, you need to know what added value consumers want and what they expect from your brand. That’s where market research can help you identify those consumer wants and needs, many of which are rooted […]

How to get the best from your SEO

A recent survey shows that 80% of the users access a website through search engines. That is why your website appearing at the top of search engine results pages can make a great impact on increasing your site traffic & ultimately sales and revenue through conversion. Maximizing the effectiveness of search engine optimization (SEO) requires the use of strategic, content-focused tactics as one of the main components of effective SEO. Additionally, search engines also consider factors like the duration visitors stay on your site, bounce […]

With the rural population as the primary target of the App, one can use this App directly from the phone with the phone number as the payment address. The e-wallet App developed by the National Payment Corporation of India (NPCI) is an Aadhaar-based payments app and is interoperable with other Unified Payment Interface (UPI) applications, and bank accounts. These are the features that make the App user-friendly. The BHIM app is about 2MB in size and has a simple interface for ease of use on […]

The Prime Minister Narendra Modi’s announcement of the ban on Rs.500 & Rs.1000 has generated mixed reactions from the nation. While the common man is happy to see bold steps taken by the government to curb corruption and black money, there is also a sense of general panic because of the inconvenience caused due to the closure of ATM and bank transactions. The move to ban high denominator notes has been made as a part of the anti-corruption campaign of the government will also bring […]

Google on its 18th Birthday announced a varied range of initiatives specially designed for India. India the 2nd largest internet user market has about 50% of its population under the age of 25 thus making it a great business opportunity for the American technology giant. In order to capture the multi-lingual market, Google has announced quite a few apps in the Hindi language. This move can definitely help Google set a much stronger foot into the yet uncaptured market of diverse languages. “Google’s aim has […]

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