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Smartphone and social technologies have given customers immense power. The ability to find information in seconds puts them in control of their own experience, and this trend has made it essential for marketers to rethink their customer engagement for effective implementation of Brand Marketing Strategy. In order to build brand engagement, you need to know what added value consumers want and what they expect from your brand. That’s where market research can help you identify those consumer wants and needs, many of which are rooted […]

We as a generation are going digital. But what does it mean for a company to become a digital enterprise? At a basic level, it means using digital technology as an integral part of the business for getting the work done. A customer in today’s world expects their market to be online and available 24/7. They expect the website to work on their phone and expect your automated email systems to work. With the advancement of the extensive use of technology, these features have ceased […]

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