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Monthly Archives: February 2017

Internet users have to no longer shell out money for buying expensive anti-virus for their mobiles and computers. This sure is a very happy news for all who are hooked to the internet. The IT Ministry launched botnet cleaning and anti­malware analysis center for Rs 90 crore to provide free anti­virus to computers and mobile phones to protect them from malicious software. The Botnet Cleaning and Malware Analysis Centre have been named Cyber Swachhta Kendra and have58 ISPs and 13 banks that have come on […]

Facebook-owned WhatsApp announced the launch of “Status” a new feature that’s designed to let for sharing decorated videos, photos, and GIFs that that disappear after 24 hours. It’s a replicate feature of Facebook-owned Snapchat Stories, save the end-to-end encryption just like in WhatsApp messaging. Using the in-app camera, WhatsApp users can share photos or videos that can be edited to include emoji, text snippets, and drawings. Status updates can be shared with all contacts, instead of just individuals or specific groups, however, the options to […]

Smartphone and social technologies have given customers immense power. The ability to find information in seconds puts them in control of their own experience, and this trend has made it essential for marketers to rethink their customer engagement for effective implementation of Brand Marketing Strategy. In order to build brand engagement, you need to know what added value consumers want and what they expect from your brand. That’s where market research can help you identify those consumer wants and needs, many of which are rooted […]

We as a generation are going digital. But what does it mean for a company to become a digital enterprise? At a basic level, it means using digital technology as an integral part of the business for getting the work done. A customer in today’s world expects their market to be online and available 24/7. They expect the website to work on their phone and expect your automated email systems to work. With the advancement of the extensive use of technology, these features have ceased […]

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